Ad scripts · Just Build It

Script 01 · PricingProblem aware · 45 sec

Hook

If you've ever knocked money off a quote before the client even asked, this is for you.

I did it for years. A client would ask what I charged, I'd say a number, and before she'd even answered I'd start offering a discount.

The problem wasn't the client. I didn't actually know where my number came from, so I couldn't stand behind it.

Once I worked out my day rate from my own costs and the days I could really bill, I stopped apologising for my fee.

So on Tuesday 17 November at 7:30pm UK time I'm running a free live masterclass where I'll walk you through all three: your day rate, the discovery call and Show the Work. Tap the link and save your seat.

On screen: Susie talking to camera at her desk. Cut to the day-rate page from the toolkit.

Script 02 · The big shiftReframe · 45 sec

Hook

The designers charging the most aren't the most talented ones.

I know that sounds harsh, but stay with me.

The ones charging the most know their numbers, they run their discovery calls the same way every time, and their content keeps bringing enquiries in.

None of that's about taste. It's all stuff you can learn.

So on Tuesday 17 November at 7:30pm UK time I'm running a free live masterclass where I'll walk you through all three: your day rate, the discovery call and Show the Work. Tap the link and save your seat.

On screen: Text on screen: true or false? Then reveal: false.

Script 03 · FounderStory · 45 sec

Hook

I started as cabin crew, and I priced my first design projects by guessing.

No business background, no contacts, and no idea what to charge.

I was busy all the time and I couldn't have told you if I was making money.

So I sat down and did the sums properly. Eight years later I sold my design studio.

So on Tuesday 17 November at 7:30pm UK time I'm running a free live masterclass where I'll walk you through all three: your day rate, the discovery call and Show the Work. Tap the link and save your seat.

On screen: Photo sequence: Susie at home, at the desk choosing samples, then a live event room.

Script 04 · StudentProof · 45 sec

Hook

Rachel, a home stager in Kent, just won two projects higher than she's ever charged.

She's in the same area with the same kind of clients, and her talent didn't change.

What changed was how she worked out her fee, and how she said it on the call.

That's exactly what I teach, and I'm going to show you the whole thing for free.

So on Tuesday 17 November at 7:30pm UK time I'm running a free live masterclass where I'll walk you through all three: your day rate, the discovery call and Show the Work. Tap the link and save your seat.

On screen: Rachel's message on screen as a screenshot. Swap in her real message.

Script 05 · Show the WorkContent · 45 sec

Hook

You don't need more followers to get design enquiries.

You need to show the work behind the finished room.

One project gives you a month of posts: the before, the brief, the mood board, the problem, the fix, install day and the reveal.

Rima, an interior designer in Surrey, started talking to camera once a week and it brought her an enquiry.

So on Tuesday 17 November at 7:30pm UK time I'm running a free live masterclass where I'll walk you through all three: your day rate, the discovery call and Show the Work. Tap the link and save your seat.

On screen: Fast cuts of a mood board, swatches and a styled shelf. End on Susie to camera.